● Provide a more comprehensive and balanced view of an employee's strengths and
weaknesses, which can help them improve their self-awareness and performance.
● Increased
communication and collaboration within the team and the organization, which can
enhance trust, respect, and teamwork.
● Foster employees development and potential by identifying areas for improvement and
creating personalized action plans.
● Morale
and motivation boost by recognizing achievements and encouraging feedback
culture.
Also to be
considered:
How often?
There is no definitive answer to how often you
should conduct 360-degree feedback, as it depends on your goals, context, and
resources. However, some general guidelines are:
● 360-degree
feedback should be conducted from the beginning and preferably every quarter
helping employees develop, and management to motivate and support their teams
● 360-degree
feedback should not be treated as a performance review, but as a learning
opportunity to improve self-awareness and relationships
● 360-degree
feedback should be aligned with the competencies, behaviours, and values that
are relevant for the job role.
● 360-degree
feedback should be anonymous, confidential, and constructive, and follow a
structured process that involves preparation, feedback collection, feedback
delivery, and action planning.
Cons?
● It
can be time-consuming and resource-intensive to design, implement, and analyse
the feedback from various sources
● It
can be overwhelming and demoralizing for the employee to receive too much or
too negative feedback, especially if it is not constructive or aligned with
their self-perception.
● It
can be influenced by biases, dishonesty, or personal agendas of the feedback
providers, which can affect the validity and reliability of the feedback1
● It
can cause resentment, conflict, or distrust among the feedback providers and
receivers, especially if the feedback is not anonymous, confidential, or
respectful.
Therefore, 360-degree performance feedback should
be used with caution and care, and only as part of a broader and ongoing
performance management system. It should also follow some best practices, such
as:
● Aligning
the feedback with the relevant competencies, behaviours, and values for the job
role
● Preparing
the feedback providers and receivers for the process and the purpose of the
feedback
● Collecting
the feedback from multiple and credible sources, using a mix of quantitative
and qualitative methods
● Delivering
the feedback in a timely, constructive, and supportive manner, and providing
guidance and resources for action planning and follow-up
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